Malaysia Steel Manufacturer   

Corporate Social Responsibility

Masteel’s believes in fostering, supporting and enhancing human dignity and welfare. We uphold the fundamental principle of the basic holistic approach to improve the well being of our civil society. We shall extent all necessaries assistance and care to all communities in order to uplift their condition regardless of gender, race, religion.

1)Fulfilling its Corporate Social Responsibility (CSR), On 20th October, 2012, Masteel assisted in the official fund raising Gala Dinner at Ti-Ratana Welfare Society’s 15th Anniversary Charity Dinner,  attended by YAB  Dato’ Sri Haji Mohammad Najib bin Tun Haji Abdul Razak to help raise funds in the construction of the RM8 million, four-storey new centre for the underprivileged children (below).

Prime Minister, YAB  Dato’ Sri Haji Mohammad Najib bin Tun Haji Abdul Razak.(fourth from the left) is launching the fund raising exercise with Datuk K. Sri Dhammaratna, Chief Monk of the Maha Vihara (fifth from left) together with Masteel Bhd, Managing Director/CEO, Dato’ Sri Tai Hean Leng (third from right)

Prime Minister, YAB Dato’ Sri Haji Mohammad Najib bin Tun Haji Abdul Razak (centre) is addressing the VVIP at the main table. From right, KUB Bhd Chairman, Datuk Seri Abdul Halim Abdul Samad  and Masteel Bhd,  Managing Director/CEO, Dato’ Sri Tai Hean Leng (second from right).

2)Our employees are actively participating in many programs organised by charity organisations. Our most recent engagement is with Ti-Ratana Sungai Penchala Community Center in which we are co-sponsoring a multi purpose van to be use to deliver foods and goods to underprivileged communities.

The handing over ceremony for the new RM100,000 Toyota Hiace was held on 14th April, 2012 at Publika Square, Solaris Dutamas which was attended by Venerable Datuk K. Sri Dhammaratana, Chief Monk of the Maha Vihara and our Mr.Sunny Lee, Board of Director of Masteel Bhd.

Under our Corporate Social Responsibility (CSR) program, we are sponsoring the monthly operating expenses of the van and our staffs are actively participating in helping the distribution of foods and aids packages to disadvantaged communities.

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Second from right: Mr.George Lim (Vice- President), Mr.Sunny Lee (Board of Director) and the rest of Masteel Bhd’s management staffs.

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From left: Gesture of appreciation from Datin Catherine Lai of Ti-Ratana to Mr.Sunny Lee, Board of Director of Masteel Bhd for participating in the event.

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Venerable Datuk K. Sri Dhammaratana, Chief Monk of the Maha Vihara and Mr.Sunny Lee, Board of Director of Masteel Bhd, officially launched the van.

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We at Masteel firmly believe that no man is an island and therefore we advocate the use of steel in constituting impactful, sustainable and beneficial projects. Ensuring sound collaboration with stakeholders in growing sustainable best business practices and solid corporate responsible (CR) infrastructures in where we have presence.

Our CR initiatives are anchored by 5 key pillars:

  1. Community & Diversity
  2. Cultural Heritage
  3. Workplace
  4. Marketplace and/or
  5. Environment

The above are embodied in our CR initiatives, which are premised on the following principles :-

  • clarity of objective;
  • belief in cornerstone principles of family and community welfare; and
  • sustainable implementation through strong relationships;

In carrying out our said initiatives, we strive for sustainable development. Sustainable development is an integral part of our business as it meets the needs of the present without compromising the ability of future generations in meeting their own needs and in turn it is our desire to note the presence of the later in all CR initiatives carried out by the company.

Whilst implementing CR initiatives, we and are diligent in monitoring the programmes, assuring accountability, developing long term approaches which are sustainable in nature and have significant impact. We all leave footprints wherever we go; it is our mission to have a positive reverberations in how and where we do business.

As an example, we are bringing this vision into reality in our work with the Maha Vihara Sanctuary of Prayers. We are using our products to reinforce the foundation of the community building so that an additional storey can be accommodated with further refurbishment works. We also aim to support the work done by the Sanctuary for the community and enhance its positive impact on society.

Through the work we are doing so far, we aim to ensure that there are additional rooms for expansion of the Sanctuary’s activities.  It is our hope that will in the future include :-

  • Living skills, civic and moral weekend lessons for our youth;
  • Programmes for disadvantaged families such as single parent families and poor families with elderly parents;
  • Inter-faith co-operation and mutual understanding outreach;
  • Counselling services;
  • Donation collection food distribution services

To expand on the above, the building will be equipped for a wide range of uses once completed, to which we are committed to support, such as :-

  • Weekend civic awareness programmes for up to 1,200 children from nursery to secondary level;
  • Stay-in meditation retreats;
  • Camps during school holidays;
  • Traditional Chinese medicine clinics fortnightly, free of charge;
  • Annual children’s concerts; and
  • Annual sharing and caring community programmes.

On this score, the values set out above coupled with on-the ground initiatives will drive our core goals of community empowerment and sustainability of impact in our immediate community. These principles can best be summed up by the diagram below which we call our CR Home.

In conclusion, these programmes help address a concern which is close to our hearts at Masteel – which is imbuing our youth with a strong set of core values which are essential to shaping their characters. These include integrity, mutual understanding, as well as tolerance and acceptance across all cultures and backgrounds. These values are the cornerstone of nation building and we hope to play a significant part in fortifying our nation’s future through these programmes.

Activity in 2018

In a move to promote goodwill within our community, we have carried out a pre-CNY CSR exercise in our nearby community by distributing some CNY gift packs.

As a goodwill gesture to the food stall operators and patrons, and to build a positive relationship with the surrounding community as Masteel’s lorries frequently transits the roadway in front of the food stalls.

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